Target Auidence

Target Audience

For our music video the target audience is that the previous targeted audience when the video and music was first released back in 1987. At the time of the music being released Living in a box, were a young boy band making regular appearance on Top of the pops with their music reaching out to younger audience teens. The song released in 1987 was a good vibe song, with catchy lyrics and a back tune which allows for the video  that we have grated to target those very same audience today, as the music will be recognisable to them and will bring back memories of their past hopefully sparking more interest within the  industry.

This is for the narrative of the task to keep the audience the same as when it was released, we feel that the video would appeal to the older audience who have experienced this before and could relate to the narrative of the song whereas teen of today. Might not link to the music or the video as in today’s music genre. Livin in a box has not got the social backing or fan base that would promote this type of music to today’s teens.

 

We took to the streets with our questionnaires that we created in hope of getting some important information on our video. In the survey we asked 30 random people, questions from our survey and the results were a mixed bunch. Many of the results were based upon asking a younger generation of audience their answer were as we expected with most of them list liking todays chart music and preferring solo artist to groups and most music is now being downloaded off the internet than buying the album from a shop and that younger people today would not really listen to this music and prefer the cart topping music of today which is heavily focused on younger people like music before. Companies push there music towards this audience as its a huge market with all types of music genre having a he fan base. However our audience survey did show that any older audience would listen and watch a older song from their past so a decision was reached for us to re-create Living in a box with a younger main focuses but still keeping to its roots of the older generation with the video and its messages .