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| Front cover for the album |
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| Digipak full design design |
Friday 18 December 2015
My Digipak design
Below are images of my unfinished digipak design for my music video Living in a box this has been designed by myself. these are some first designs for the album cover so some areas might be changed fro the final product. The whole idea behind the design of this the song itself, we have decided to follow the narrative of the song Living in a box.
with the design in mind I went for the cardboard box design as I felt that we could relate this back to the song we are covering and also have that selling point for the album with the design being a big selling point.
Music institutions
Music institutions
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| Sony Music group analysis |
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| Live Nation table |
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| Universal Music Group analysis |
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| Warner Music Group Analysis |
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| Music Institutions |
Thursday 17 December 2015
Treatment
Media Studies – Treatments
Narrative Development and Storyline
For our media
studies music video, we are taking our own approach on Living in a Box, by
Living in a Box. We have done our research upon the lyrics of the music, and
the song is mainly about someone being under pressure about things going on in
his life. What we plan on doing, however, is taking a literal twist on the
words of the song, and turning the song into more about homelessness and
poverty in general. We plan on using both a regular and contrived performance;
our actor that we are going to get, is going to both be performing in front of
the camera, and will be doing lip syncs, to show a relationship between the narratives
we have created and twisted from the original music video. This will also help
develop a storyline and will be a lot easier with one person doing both, as
opposed to having one performer to do the lip sync and have another person
performing out the acts.
The storyline
simply is about a man (Steven Ansell) who’s literally ‘Living in a Box’ and is
out on the streets, is a Journey from the South-East of London, and wants to
get across to the central part of London to get away and break free from his
daily routine of ‘living in a box’. On his journey there, he meets a few fellow
other homeless people or ‘trapped’ people (to be edgy and emotional) too, such
as Reece Taylor and Jacob Tarn. Our story follows one man’s story and one day
he decided to break the normal code of his living style, and express his living
style on the streets of London. Along his way throughout the video our main character
meets some people along the way. These are all part of his mind which becomes
later seen at the end of the video. The two characters he meets are also in the
video, they follow him along his path to their destination which is one famous
London landmark. The narrative of the story livin in a box is a key feature
within the video. Throughout the video we will include small references to the
song title, with the use of a box which one character carries around with them.
But I feel that the video itself and where it takes place can be linked to the
song title. Big cities can be seen as places where people go to succeed, but
sometimes they get lost and find it hard to find a place within today’s
society. So that follows the main story of the video where our main character
makes his “journey” to a place that he has dreamed about but never had the
courage to go there. And he wants to break the normal narrative of him sitting
around doing nothing.
Target for our video.
This looks to
be a lot of work with lots of shots being needed and a big setting as your
backdrop with London being the back drop for our music video. But I feel that
we can do this with the right planning and setting out what needs to be done
and where we need to be.
The target
audience for this video is to be 20-50. This is because of the song being
slightly older than today’s youth and the older generation will know the song
more than today’s youth who will not know the song. However the sing will be
targeted towards the older generation but still have the younger generation at
minimum . as the video itself features the young generation working within the
video, so we can’t disuse the fact that this has a wide target market, however
we feel to push it more towards the slightly older generation as they will know
the song.
So looking
over this I think we will be able to create music video to the standard that we
want and to the expectations of our storyboard and design.
Risk Assessment
Risk Assessment
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Hazard
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How the
hazard could be harmful
|
Location
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How to
prevent ay hazard taking place.
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Extra notes
|
|
General
safety issues with filming on a large scale
|
Getting
injured on set, risk of health
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On set in
London and on set in Stevens’s house.
|
Take
assessment of the location before we shoot to get an idea of the location and
the risk it holds. Also remove any dangerous items.
|
N/A
|
|
Getting lost
within the city of London
|
Getting lost
and not knowing where you are.
|
On set in
filming location in London/Travel towards our destination
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Staying as a
group knowing all the locations of where we are filming , and have a plan and
location to meet if one of us gets lost
|
Keep phones
charged, all day and keep them on.
|
|
SD card lost
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Losing all
shots from your last shoot if the SD card is lost or corrupt
|
Computer
|
Save all
files on a backup hard drive after shooting on to a computer file.
|
N/A
|
Media Studies – Music and moving pictures notes
A piece of moving
images that promotes one song and or record
First music video using still picture with music in the
background was released in 1927.it was part of the musical Al Johnson – he was
the “Michael Jackson” of his time. This was seen as a massive breakthrough
within the industry. This is an example of a contrived music performance – as
he is playing a role whilst sitting in a room and not peformaning in front of
an audience and not on a stage.
Moving on to a film called Show boats, in 1936 which was a
musical performance made into a film that included characters, and montage editing.
”Old man river” is the song included with the film. The film also includes
camera movement with the camera panning to the singers face. The lyrics also
link to what we are seeing in the montage shot. One of the first examples of
this. The singer is a actor, singer. These are conventions that help create a
music video.
Films built around songs – this could be linked to Michael
Jackson’s video on the song “Thriller”. This changes the song into a short
story that links in with the song as the song will last around 3-4 minutes and
the video would last around 10-15 minutes.
Dance – along with the main two acting and singing. we see
this in more and more videos over the years . In the early years it would have
been seen in videos and film now today we see it a lot more as it is seen as a
main component like the other two.
Cartoon- even Disney used music within his cartoon one to
pick is the sorceres apprentice, where mickey uses magic powers to make the mop
do the work. music is used alongside the cartoon to create the scene.
By the 1950’s Television had made big changes as anyone
could view video /music from their home and the video could be shown straight
to the audience. This gave people the choice to watch what they wanted. One who
stared this was Elvis Presley. Who was very popular with teenagers as the could
watch him at home on the tele. The live tele performance in 1956 was one of his
last until 1968 as he went into the army, he made lots of cheap films for his
fans to watch in the cinema. This started the Who pop, rock music that would
later take the world by storm. This is all down to Elvis and his wide fan base
during the time of his performances
In the 1960’s the Beatles
released the video for cant by me love, this video was very popular within the
industry and the world. The video include lots of camera movement and lots of
fast cut editing more than we had seen in pervious videos. The director of the
video let the boys go around a do what they wanted to do and changed the camera
movement and angles. Later in the 60’s American band the Monkeys released a
similar video to the hugely successful Beatles. Who took American by storm The
video looks very similar with 4 guys messing around and lots of montage,
editing camera movement.
In the 70’s comes Top
of the Pops a music TV show that was very popular from the late 60’s to the
late 80’s. this is where the top bands would perform in front of the crowd and
in front of the cameras. Were people at home could watch this while sitting in
their living room. It is also seen where the music video was created as bands
would send in their videos of new music
and have that shown rather than having a group dancing over there new music.
Later MTV came around who were fully focused on music videos.
Tuesday 15 December 2015
Media a2 Song cover ANALYSIS
Media
a2 Song cover ANALYSIS
digipak analysis
digipak analysis
Below is my analysis of album cover's from different artist here I have analysed there work with the intention to show how each one sells its self and what messages the album cover art is showing in result to helping promote the artist and their work. Below is a analysis of their work with a idea for my own work.
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| Album cover for Pink Floyds dark side of the moon |
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| Album cover for students work for their Digipak |
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| Conclusion and a design idea for my Album cover |
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| Album cover For our song Living in a box |
Student Vidoe Music Video Analysis
Student music video
"Stuck"
In this film, I believe that the students attempted their
music video in the following genre, which looks to electronic indie as the song
used within the video fits into that genre. Due to its electronic bass that
plays throughout the video. This is shown and portrayed in the characters
change of movement as the song reaches its highest tempo. The video focuses on
a group of teens two of who violently attack the other. I think the song
“stuck” is portrayed in the video as it looks like the characters are stuck in
this situation that they can’t get out of.
The video follows the emphasis of the song and the
collaboration between song and video works well to build up the tension between
the group of these teens . it also follows the conventions of a underdog story
, were one of the boys gets beaten up by the other two , then we see his side
of the story as he trains at the gym, with flashbacks of his attack. Later towards
the end of the video he meets one of his attackers but does not take his
revenge, but shows his strength.
Another convention of this video, would be that there are
three members in the video all appear on screen, but only one is seen singing,
why is that?. Perhaps it is because the video is taken from his perspective, as
he is the first character we see and we see him for most of the video. More
than any other character. This was a good call by the group as, it gives us a
perspective from one of the group members, who is able to show great emotion as
the video plays on , and it’s clear to see that this group really tried. This
is one area that this video was successful.
Although not every video is perfect. For example sometimes I
feel that the videos narrative of the story can be hard to pick up on, and as
the video goes on I feel it was made into two parts. The first part has lots of
shots, fast cut editing and the shots only last a few seconds. Then you have the
second part of the story which I feel they used to , fill time and space on the
video. As most of the shot tend to be longer than before and there is a less
focus on editing and more on saving time within the video. But over all I feel
that this was a good music video to analysis as the video apparently got full
marks and to be honest I can see why as the music video is a good example of a
successful video. I like how the video relates to the music that it is being
played and overall a goods video.
.................................
"Can't hold us"- Macklemore
In this student’s film, I believe that the students
attempted their music video in the following genre. This sounds and looks to be
Rap. The song used in the video which is can’t hold us by Macklemore fits in
well with the video. The video follows the path of a group of teens as one of
them picks up the wrong bag and walks away; the video consists of the other two
who are dressed as bandits chasing after the other guy across London. The video
is vary humours throughout as it plays on the fact that, the two bandits are a
bit dumb, this makes the video more enjoyable to watch and ads a bit of comedy
to a music video which is not usually seen. The comedy throughout the video
allows the group to play on this and ad more comedy to the video.
What I like about this video is the way the video was shot,
lots of establishing shots across London, from areas such as Southbank to the
London eye, Westminster and Buckingham Palace. These establishing shots give
the view a great idea of where this video is taking place, and the level of
effort the group put in. More further development comes from the walk to camera
shot. This shot is used a lot by this group, this is a convention of a lot of
music video’s mostly associated with rap music, which the group is trying to
copy. The story continues with one guy being chased across London for picking
up the wrong back, at this point tension does start to rise as you want to know
what is in the bag, but we won’t know until the end of the video.
Also I like how each member of the group is not camera shy.
All members of the group appear on camera at some point within the video each
member has their own close up shot within the video, also all members of the
group lip sing at some point , usually this is left down to one person, but
this group all take turn to appear in front of the camera. This is a great
convention of a music video compared to
the other music video I analysed all members have a role to play where as in
the video before I sometimes found it hard to find their role in the video.
Again not every video is perfect and it would
appear neither is this one. The only problem tha I found with this video was
that the story and narrative can be hard to relate back to the song, I just
fell that they went a bit too far over the edge at some points with trying to
get to much in this video , I feel that some of the shots don’t relate to the
narrative.
...........................
Cast and Props List
Cast and Props list
Media Studies – Cast & Props List
Director and
Producer: Charlie
Garvey
Jordan
Hamilton
The Cast: Steven
Ansell
Jordan
Hamilton
Reece
Taylor
Props List: Clothing;
scruffy wear
Costume;
mutton chops
Trolley;
find one in Kidwells Park
Harmonica
Cane
Beer
Cardboard
boxes
Costume: thick
black coat
Greasy
hair and mutton
Ripped
jeans
Bin
bag
Settings: Ally-ways
near shopping centres
High
streets
Steven’s
house
Regular
streets
Police
station
Bolters
Lock; by the river
London – south east
London eye
Media Studies Questionnaire
Name ....................................
How many music videos
have you watched this month?
What type of music
genre are you interested in?
Who are you favourite
artists?
Do you watch music
video as soon as they are released?
Band or Solo Artist?
Do you tend to by
CD’s or download online?
Thank You For Taking Part In This Questionnaire
Music Video Analysis
Music Video Analysis
Toto -Africa
Drake -Forever
Starship -We built this city
Toto –Africa
Camera angles
Pan
shots –
These are used throughout the video to show and set the scene for the video
which is meant to take place on top of a book called Africa. These Pan shots
are mostly a mix of pan and zoom as the camera moves into the face of each
group member when they are singing. This is effective as it help show the
emotion on each members face while they sing.
Close ups –
close ups are used to show the emotion and the passion each person has while
they sing the camera zooms on each members face after a few lines , to show
each character as they play their own instrument. This is effective as we get
to see each character from the group multiple times within the whole video. The
camera also focuses on the women at the table who is going through lots of
information and is very important to the video as she watches the main singer
of the group as he goes through all the books looking for where the bit of
paper is from.
She is shown as a background character but very important to the
video as it tells a story through music which was the director's idea when creating this video.
 |
| Close up Shot |
Establishing shots - the video itself has main establishing shots
as the video is shot in main different areas that are all mixed into one to
look like a library sort of room. At the
start of the video we see a globe being spun and the camera moves to a pan shot
in a library as we see lots of books on stands giving the impression but not
setting the scene. Then as the video goes on we see the globe make another show
as it stops spinning it ends with Africa. This helps us understand why the song
is called Africa, this is done many times throughout the video with masks being
shown and books and other items that you can link back to the song. These shots
help us have an understanding and way so we know what the music video is about.
Also we see the group on top of the book called Africa.
Editing Fast Cutting – this is used throughout the video and is used to show emotion and the change within in each scene to again show the facial expressions of each character and what is going on as the story of the video is focused on. though the editing is fast cut it does look quite slow in some scenes holding some scenes to be shorter than the group may of wanted , but the way it has been edited is great as the shots of them on top of the book is a really key shot to the whole video.
 |
| Mise en Scene |
Mise en Scene - Setting - the setting for this music video plays one of the most important roles in establishing the whole reason for video and why it is set in this way. There are a number of different shots that we see throughout; however there are a few that we see more than others. One takes place on top of a book, the book the Character is looking for in the music video. This is key as I help sets the scene and also it’s a cool shot with the 1980’s CGI. Another shot that we see a lot, is the main singer of the, group in a library sort of setting who is out looking for the book Africa.
Lighting – throughout this video the effect that lighting
has on the scene tends to change depending on the shot and tempo of the song. At
the start the lighting is quite low as the songs tempo is still building but I
find these early shots very dark and the lighting increases as the song
continues until the end of the song where there is plenty of light within each
shot allowing for more to be seen, also lens glare is also seen in this video.
Forever – Drake, Kanye
West, Lil Wayne and Eminem.
Camera angles
Close up shots
- At the start of the video as the music builds up
the camera moves between all the characters that are in the song and all play a
role in the song each have a verse and the camera pans between their faces in
the order that they sing. With all that is going on at the start of this song
this change in fade in and out of each character not only shows us who else
takes part in the production of this video but who shows each one in a
different location that is suited to them. There are lots of lights and special
effects taking place at the start and throughout the video this includes lights
flashing and sirens, and flames that go off in time with the music. This is
effective as this all tends to lead to a target audience of young men and teens
most likely due to the fact all the characters that perform in this video are
Rap artist that all have a big following over the world so it’s clear this
music video has a target audience. Sticking with close up shots we see the
story behind the video it follows the story of American basketball player
Lebron James. Within the opening we see him a number of times in fact he is the
first person we see adding to the effect that he will be important to the story
of this video. He is shown as the video protagonist as he appears a number of
times and picture of his past/story appear all throughout the video showing his
progression as a child to the person he is today.
 |
| Close Up Shot |
Medium low shot - Continuing with the video the next shot that
caught my eye was a medium low shot looking up towards Kanye West. The shot
take place after some fast cut editing, after Drake has finished his verse. The
shot has Kanye placed in the middle of the screen not on the horizon or on any
pint for the rule of thirds effect. This would show his importance as being less
than other and because within the shot your eyes are drawn away from him and
more to what is going on around him. The shot includes lots of special effects
from flashing beams of light, to massive flames of fire taking placed around
him. This shot is effective as it is a looking up shot with would mostly show
him as being this all important character to him just being the centre piece of
this shot. But having a low shot looking up at someone usually states the fact
that they are of great importance. However this is not the case and there are 3
other characters within the video and all are equal are they, as all there
verses last around the same time.
 |
| Medium low Shot |
Editing - Editing throughout the video is balanced well
between the video and the picture that are put in every now and then. The video
is very fast paced with lots going on all the time. From each character to
another and all the special effect taking place within the video. Fast cut
editing is used heavily in this video as
the shot transissons from one to another we see the fast cut editing taking place
to keep up with the music and all that is going the editing also plays a part
of how effective it is on the music. As the editing is very fast due to the
general pace of the song and its switch between each character within the
video.
 |
| Editing |
Mise en Scene - Setting the setting for this video plays heavily
on the genre of the video all four characters are found in four different
locations that focus on their personality and clothing of the time of the
video. The setting helps establish the video but as there are, lots of
different locations within the video each setting is established at the start
of each verse before the music kicks in. the setting for the video could be
seen as a stereotype of a rap song as the video take place in dark places with
little real light and people and more darker areas that use special effect
light to create a great shot within the video.
One shot to pick out for setting would be this one with Eminem, who is
crowded by a group of youths dressed in another stereotype of rap music
culture. They are seen wearing hoodies tracksuits and chains. This is a common
stereotype of young youths today and the video plays on this as if it wants to
show us this common stereotype. Above is
shot that caught my eye for a great way of setting the scene for this clip and
for the rest of the video. The video relies on its , setting and clothing to
help emphasise the meaning and reason for this video however the characters
with in the video , do more of that themselves, as they all have great
following within the music world and each have their own back story , which
have huge following.
 |
| Mise en Scene |
............................
Starship- We built this city
Camera Shots -
The video takes place mostly on a green screen that displays images
behind that have reference to the video .one shot that I can see within the
video is of the group heading towards a statue that later stands up. This shot
shows great importance to the statue as the camera is taking a POV shot of the
statue guy looking down on the group ads they move toward him as they sing. It
shows how much more important this guy is compared to the group as the camera
looks down on them as if they are tiny people coming towards him looking for
guidance I like this shot as it brings the bazaar into the video , on how could
a statue stand up and start singing. However the shot still shows us that the
guy in the middle is the most important person in that group as he is placed in
the centre and your eyes are attracted
to him, showing us that he is the lead singer of the group and important
to the video. Also we can see the others all looking at him showing him as the leader of the group.
 |
| Camera Shot 1 |
Next shot - That caught my eye was as establishing
shot that take place towards the start of the video. The shot take place as the
music starts up again at the start and we see all the members of the group
start to appear. Each member is faded in through the green screen and appears
in order of appearance. so the guy is
white appears first telling me that he himself plays a big part in this video
and is most likely the main singer of the group, the after he fades out and is
followed by the rest of the group the shot is a establishing shot as it shows
each group member and there role in the group. This is effective as helps us
see who the group is and how many member of the group there are. They play In
front of a pretty bad green screen but for the time it wasn’t that bad, but
when I look at it today it looks quiet bad. Notice how the screen changes with
the tempo of the music, the colour and picture/video on the green screen
changes as the music tempo pickups and the song starts.
 |
| Camera Shot 2 |
Editing – this video relies heavily on its Green screen
background to help give the video standing and not just some people standing
around a green screen. The video is mostly fast cut editing with some slow cut
editing, that tie’s in towards the end of the video. One clip that grasp my eye
is, the scene were a face of another member of the group is edited into the
clip. This breaks what I thought was possible with technology at this time, but
at the time it looked amazing .Now it
looks out dated and cheap, with music videos now trying to out play each other,
with more going on in the video then there needs to be. But not bad for a video
from the 1980’s.
Mise en
scene – for this video setting was not a problem, as the whole video was
shot in front of a green screen, producers were able to programme a picture of
the location they wanted behind the group. Apart from some scenes where
location, setting uses props such as when the group gather around President
Lincoln other than that most of the location, shots are done in front of a
green screen. The setting of this video changes throughout, from the hills at
the start to the downtown scene that follows later in the video. Still with
mise en scene we have clothing. Now clothing
all depends on ideas from the producer and wardrobe. The clothing for this video has the group
dress primary colours, such as red, orange, blue, yellow and white. These
clothes have an 80’s feel and look to them giving the impression that the video
is sticking, with the time period that the video was made in.
......................
Conclusion for my video
So
looking over the three music video, that I have reviewed we can see three
different types of music from the rap of drake and Eminem, to the wonderful
song by Toto Africa. And the reason why was, because I wanted a lot of variety
within the analysis. This leads to the song of my choice, which is livin’in a
box. Our song is a classic song that is
from boy band Livin’in a box the song that has a good beat to it plays good,
with no remix and the song can be lip sung easy as the lyrics are not too
complicated as the verse are short with some words/ Lines being used again. But
it’s a catchy song that follows the narrative of the band and our video follows
the story of Steven who decides to break free from his normal way of living and
wants to travel to a place of harmony for him.
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