A piece of moving
images that promotes one song and or record
First music video using still picture with music in the
background was released in 1927.it was part of the musical Al Johnson – he was
the “Michael Jackson” of his time. This was seen as a massive breakthrough
within the industry. This is an example of a contrived music performance – as
he is playing a role whilst sitting in a room and not peformaning in front of
an audience and not on a stage.
Moving on to a film called Show boats, in 1936 which was a
musical performance made into a film that included characters, and montage editing.
”Old man river” is the song included with the film. The film also includes
camera movement with the camera panning to the singers face. The lyrics also
link to what we are seeing in the montage shot. One of the first examples of
this. The singer is a actor, singer. These are conventions that help create a
music video.
Films built around songs – this could be linked to Michael
Jackson’s video on the song “Thriller”. This changes the song into a short
story that links in with the song as the song will last around 3-4 minutes and
the video would last around 10-15 minutes.
Dance – along with the main two acting and singing. we see
this in more and more videos over the years . In the early years it would have
been seen in videos and film now today we see it a lot more as it is seen as a
main component like the other two.
Cartoon- even Disney used music within his cartoon one to
pick is the sorceres apprentice, where mickey uses magic powers to make the mop
do the work. music is used alongside the cartoon to create the scene.
By the 1950’s Television had made big changes as anyone
could view video /music from their home and the video could be shown straight
to the audience. This gave people the choice to watch what they wanted. One who
stared this was Elvis Presley. Who was very popular with teenagers as the could
watch him at home on the tele. The live tele performance in 1956 was one of his
last until 1968 as he went into the army, he made lots of cheap films for his
fans to watch in the cinema. This started the Who pop, rock music that would
later take the world by storm. This is all down to Elvis and his wide fan base
during the time of his performances
In the 1960’s the Beatles
released the video for cant by me love, this video was very popular within the
industry and the world. The video include lots of camera movement and lots of
fast cut editing more than we had seen in pervious videos. The director of the
video let the boys go around a do what they wanted to do and changed the camera
movement and angles. Later in the 60’s American band the Monkeys released a
similar video to the hugely successful Beatles. Who took American by storm The
video looks very similar with 4 guys messing around and lots of montage,
editing camera movement.
In the 70’s comes Top
of the Pops a music TV show that was very popular from the late 60’s to the
late 80’s. this is where the top bands would perform in front of the crowd and
in front of the cameras. Were people at home could watch this while sitting in
their living room. It is also seen where the music video was created as bands
would send in their videos of new music
and have that shown rather than having a group dancing over there new music.
Later MTV came around who were fully focused on music videos.
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