Treatment

Media Studies – Treatments

 

Narrative Development and Storyline

For our media studies music video, we are taking our own approach on Living in a Box, by Living in a Box. We have done our research upon the lyrics of the music, and the song is mainly about someone being under pressure about things going on in his life. What we plan on doing, however, is taking a literal twist on the words of the song, and turning the song into more about homelessness and poverty in general. We plan on using both a regular and contrived performance; our actor that we are going to get, is going to both be performing in front of the camera, and will be doing lip syncs, to show a relationship between the narratives we have created and twisted from the original music video. This will also help develop a storyline and will be a lot easier with one person doing both, as opposed to having one performer to do the lip sync and have another person performing out the acts.

The storyline simply is about a man (Steven Ansell) who’s literally ‘Living in a Box’ and is out on the streets, is a Journey from the South-East of London, and wants to get across to the central part of London to get away and break free from his daily routine of ‘living in a box’. On his journey there, he meets a few fellow other homeless people or ‘trapped’ people (to be edgy and emotional) too, such as Reece Taylor and Jacob Tarn. Our story follows one man’s story and one day he decided to break the normal code of his living style, and express his living style on the streets of London. Along his way throughout the video our main character meets some people along the way. These are all part of his mind which becomes later seen at the end of the video. The two characters he meets are also in the video, they follow him along his path to their destination which is one famous London landmark. The narrative of the story livin in a box is a key feature within the video. Throughout the video we will include small references to the song title, with the use of a box which one character carries around with them. But I feel that the video itself and where it takes place can be linked to the song title. Big cities can be seen as places where people go to succeed, but sometimes they get lost and find it hard to find a place within today’s society. So that follows the main story of the video where our main character makes his “journey” to a place that he has dreamed about but never had the courage to go there. And he wants to break the normal narrative of him sitting around doing nothing.

Target for our video.

This looks to be a lot of work with lots of shots being needed and a big setting as your backdrop with London being the back drop for our music video. But I feel that we can do this with the right planning and setting out what needs to be done and where we need to be.

The target audience for this video is to be 20-50. This is because of the song being slightly older than today’s youth and the older generation will know the song more than today’s youth who will not know the song. However the sing will be targeted towards the older generation but still have the younger generation at minimum . as the video itself features the young generation working within the video, so we can’t disuse the fact that this has a wide target market, however we feel to push it more towards the slightly older generation as they will know the song.

So looking over this I think we will be able to create music video to the standard that we want and to the expectations of our storyboard and design.