Student music video
"Stuck"
In this film, I believe that the students attempted their
music video in the following genre, which looks to electronic indie as the song
used within the video fits into that genre. Due to its electronic bass that
plays throughout the video. This is shown and portrayed in the characters
change of movement as the song reaches its highest tempo. The video focuses on
a group of teens two of who violently attack the other. I think the song
“stuck” is portrayed in the video as it looks like the characters are stuck in
this situation that they can’t get out of.
The video follows the emphasis of the song and the
collaboration between song and video works well to build up the tension between
the group of these teens . it also follows the conventions of a underdog story
, were one of the boys gets beaten up by the other two , then we see his side
of the story as he trains at the gym, with flashbacks of his attack. Later towards
the end of the video he meets one of his attackers but does not take his
revenge, but shows his strength.
Another convention of this video, would be that there are
three members in the video all appear on screen, but only one is seen singing,
why is that?. Perhaps it is because the video is taken from his perspective, as
he is the first character we see and we see him for most of the video. More
than any other character. This was a good call by the group as, it gives us a
perspective from one of the group members, who is able to show great emotion as
the video plays on , and it’s clear to see that this group really tried. This
is one area that this video was successful.
Although not every video is perfect. For example sometimes I
feel that the videos narrative of the story can be hard to pick up on, and as
the video goes on I feel it was made into two parts. The first part has lots of
shots, fast cut editing and the shots only last a few seconds. Then you have the
second part of the story which I feel they used to , fill time and space on the
video. As most of the shot tend to be longer than before and there is a less
focus on editing and more on saving time within the video. But over all I feel
that this was a good music video to analysis as the video apparently got full
marks and to be honest I can see why as the music video is a good example of a
successful video. I like how the video relates to the music that it is being
played and overall a goods video.
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"Can't hold us"- Macklemore
In this student’s film, I believe that the students
attempted their music video in the following genre. This sounds and looks to be
Rap. The song used in the video which is can’t hold us by Macklemore fits in
well with the video. The video follows the path of a group of teens as one of
them picks up the wrong bag and walks away; the video consists of the other two
who are dressed as bandits chasing after the other guy across London. The video
is vary humours throughout as it plays on the fact that, the two bandits are a
bit dumb, this makes the video more enjoyable to watch and ads a bit of comedy
to a music video which is not usually seen. The comedy throughout the video
allows the group to play on this and ad more comedy to the video.
What I like about this video is the way the video was shot,
lots of establishing shots across London, from areas such as Southbank to the
London eye, Westminster and Buckingham Palace. These establishing shots give
the view a great idea of where this video is taking place, and the level of
effort the group put in. More further development comes from the walk to camera
shot. This shot is used a lot by this group, this is a convention of a lot of
music video’s mostly associated with rap music, which the group is trying to
copy. The story continues with one guy being chased across London for picking
up the wrong back, at this point tension does start to rise as you want to know
what is in the bag, but we won’t know until the end of the video.
Also I like how each member of the group is not camera shy.
All members of the group appear on camera at some point within the video each
member has their own close up shot within the video, also all members of the
group lip sing at some point , usually this is left down to one person, but
this group all take turn to appear in front of the camera. This is a great
convention of a music video compared to
the other music video I analysed all members have a role to play where as in
the video before I sometimes found it hard to find their role in the video.
Again not every video is perfect and it would
appear neither is this one. The only problem tha I found with this video was
that the story and narrative can be hard to relate back to the song, I just
fell that they went a bit too far over the edge at some points with trying to
get to much in this video , I feel that some of the shots don’t relate to the
narrative.
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